Within or outside the lands and water we call home, we meet and explore places that redefine our similarities. Often, those experiences are defined by sweat, the exchange of stories, and offer from our packs.
We are alive in the outdoors. We are bonded to our active community. We are inclusive and welcoming of shared experience. We value access, stewardship, and earned accomplishment. However, we are not focused on medals, podiums, or stopwatches. Our gear is sturdy, highly capable, and cost-effective enough to be replaceable. We dignify our daily work and balance it with outdoor activity. We desire memorable and legendary experiences.
What We Value
Access to public lands and room for exploration • Being stewards of the land and preserving for years to come • Supporting and developing relationships throughout our local communities