Locals Only Project: The Whole Story
The Locals Only Project offered us an opportunity to turn our focus to one incredible outdoor town every year; to uncover the lifestyle of a new community of Natives; to share in the beauty of a homegrown spirit and spread it to those who share our core values of adventure and exploration.
We were able to convey this local native spirit by tapping into the local community itself. We collaborated with our fans to tell us where to go and help us identify the people best equipped to capture the stories once were there. It was a chance to highlight local talent through the adventures and lives of true natives; to tell the tales of those who have chosen to adopt a lifestyle most of us only dream about.
This amazing collective effort made the end product of the Locals Only Project so special. We walked away from the endeavor with a collection of phenomenal stories and imagery that capture the true essence of each featured town, each shared with our community through various advertising initiatives year after year. But what stays with us are the relationships we fostered throughout the experience, and the community that we get to be a part of for years to come.
This is what it means to celebrate the lives of those too amazing to be seen through an ordinary lens. This is what it means to be a true Native.