A rock climber scaling a boulder over a mountain river

Our Roots

This is not about a lifestyle. This is simply who we are. This is not about reconnecting to nature. This is about having never left in the first place. This is not about fitness. This is about fully owning your human body. This is not about the environment. This is about protecting your reason to live.

Two mountain bikers wearing Native sunglasses and watching the sunset

Since 1998, being NATIVE has been about staying connected to origins: geographically, genetically, by upbringing, or by finding our own way. It is this connection that defines us, regardless of other definitions, where we live or how we spend our time. We venture forward into the landscapes and frontiers of our lives holding a unique and chosen identity, discovering new currency of experience, and retrieving deeper resources of memory and exchange. We run deeper. We go higher. We last longer. We hold stronger. And we do so with clarity and purpose in remembering where we’ve all come from and charting new and enlightening paths to venture forward. No matter what happens, we’ve got your back.