INSIDE NATIVE

About

This is not about a lifestyle. This is simply who we are. This is not about reconnecting to nature. This is about having never left in the first place. This is not about fitness. This is about fully owning your human body. This is not about the environment. This is about protecting your reason to live.

Our roots

Since 1998, being NATIVE has been about staying connected to origins: geographically, genetically, by upbringing, or by finding our own way. It is this connection that defines us, regardless of other definitions, where we live or how we spend our time.

What We Stand For

Within or outside the lands and water we call home, we meet and explore places that redine our similarities. Often, those experiences are defined by sweat, the exchange of stories, and offer from our packs.

Product DNA

We run deeper. We go higher. We last longer. We hold stronger. And we do so with clarity and purpose in remembering where we've all come from and charting new and enlightening paths to venture forward.